I
have recently finished reading the book Technology Ventures – From Idea to
Enterprise (Byers, Dorf, Nelson, 2011, 680 pages) and I am definitely happy
with it.
This
book is one of the required readings for a course in Entrepreneurship I am
currently following at the University of Oslo, as part of the Master program on
Entrepreneurship and Innovation. And I confess I was a bit skeptical when I
first saw that it covers all aspects of building up a technology company: how
could a single book cover all elements of such long and difficult process, I
thought, from idea to intellectual property, from marketing to finance?
But,
to my surprise, this book does exactly that: covers all aspects and do it
surprisingly well!
One
of the interesting ideas the authors had was to follow a single company
creation (real case) that illustrated the topics discussed in each one of the
20 chapters. With such “real-world” focus, including stories on many different
existing businesses, the book accomplishes the task of covering theory with a
practical bias. And this is very good, especially in an area that is so reality-based.
So, I really recommend reading through this book. Of course it should not be the
only one to be read, but is a good summary for many other “must-read” books
around the covered subjects.
1 comment:
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