I finished
today reading this fantastic book called Strategy Safari (Henry Mintzberg,
Bruce
Ahlstrand and Joseph Lampel, Second Edition, 2009, 441 pages). Definitely
one of best readings I had in all my contact with business books. Why so good?
Because it is scientific, imaginative, comprehensive.
It is not
every day that one can call a book scientific, with the exception of normal
textbooks, of course. Strategy Safari, although being produced by academics,
and clearly some good ones, is not a textbook and is not “academical”. The book
simply manages to achieve something that is not easy: to follow the rigor of a
scientific field, but without sounding too technical or obscure.
Being a
book written by good academic people means here not only rigor and quality of
content, but also an inherently high quality of language. This kind of quality that
just makes the reader eager to continue until the last page.
The book,
notwithstanding, is also imaginative. First, because it chooses excellent
analogies and metaphors by which to present its content – starting by the idea
of inviting the reader to a safari around the beasts of the strategy world. In
addition, excellent diagrams are present overall, and even good poetry. Such a
level of elegance is only accessible to a combination of intelligence and
maturity over the concepts involved.
Finally,
the book is comprehensive in its analysis of strategy as a field, and not only
the academic research field, but also that one of practitioners in the
industry. The text goes from higher philosophical discussions to the lower
levels of specific strategy receipts sold by consultancy firms. Always with
plenty of sources and insights, and a good amount of quality criticism.
What can I
say to conclude this short review? Just that you should absolutely read the
Strategy Safari, if you have any interest in strategy whatsoever. The book is
great, and you are not going to regret the time well spent with it.