I finished recently The YouTube Formula – How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (Derral Eves, 2021, 352 pages). I think it is an interesting overview over YouTube, but from a soft perspective in the sense “you can do it yourself”.
The author believes that anyone can have a successful YouTube channel. And he has one himself, in addition to many years of experience as an advisor for others in the platform.
But the main points of the “formula” described in the book are actually very close to how any other new business idea are approached. By first researching the existing market, then choosing and pursuing a given niche, and incorporating feedback by offering more of what already works. In short, Marketing 101. YouTube applied.
Of course, the book also brings some anecdotal success stories, and some do-nots. And it also talks a lot about analyzing audience data provided by YouTube. But it stays mostly on the “soft” parts of it. So, don’t expect filming and editing information, for example. Or any other practical advises on how to do go about making a good video, whichever the niche one would choose.
If that type of content, even motivational to some extent, is what you need now, in order to get a push to start your own YouTube channel, then this book is for you. If, like me, this is not what you have in mind, then it’s not the best option.
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